NOT HERE TO BE LIKED
NIKE
A high-energy urban film introducing the new Nike Shox X as the collision point between street culture, music, and sneaker innovation. Dynamic cuts, bold city movement, and tight close-ups of the shoe in action highlight its futuristic design and performance. Released across Berlin and London in physical and digital media, the piece was also amplified on all Snipes social channels to cement Shox X as a key silhouette for the new generation.
Client: Nike x Snipes
Ocurens MD: @emmlechat
Producer: @bunmi.ft
Line Producer: @ayo_alli_
Production Manager: @evgeniaavr
Production Assistant: @4adrianasake
DOP: @hugocarlier_
1AD: @matj0p
Service EP: @davidhcarrio
Production manager: @paumestrerodri
Production Assistant: @carlos_rcky
Production Assistant: @esteban7sj
Production Assistant: @aliciargez
Production Assistant: @zigoryubero
Production Assistant: @uponmedia
Direction assistant: @j_huguet_r
1st AC (Focus Puller): @_pablopascual 2nd AC (Clapper/Loader): @kikeazzollini Video Assist: @alexramoscalvo DIT: @jose_ochando_dit Key Grip: @eduardodelacuesta Grip: Juan Antonio Vélez Camera Rental: @dhc.rental
Gaffer: @halperndamian Best Boy Electric: Eduardo Hernández Electrician 1: José Antonio Liñán Electrician 2: Antonio Obregón Electrician 3: Ignacio Martínez Electrician 4: Raúl Garcimartín Lighting Console Operator: Rubén Simancas Studio and Light rental: @adisar_media
Production Designer: @allier_studio Art Assistant: @m.olro Styling: @sofiaseisk Wardrobe Assistant: @sanhadid Makeup Artist: @_chingisabella
First Assistant (Stills): Jorge Galindo Second Assistant (Stills): @pr.photographer Digital Tech (Digi): @victoralvarezstudio
VFX Supervisor: @carlosbea.x
Edit House: @church_edit
Editor: @oveay
Assistant Editor: @kote_dolidze
Church Edit Founder: @mahferraz
Head of Production: @elyserobinson
EP: @elexisstearn
Production Coordinator: @mayacooperrr
Grade: @nico_gautier_colorist
VFX & Online: @foreign___xchange
VFX Producer: @gosiaherman
Special thanks to @colin.journee
Composer & Sound Designer: @mim.audio
Sound Design Studio: Lafayette Street Studio